The NRA is a single issue organization, not a support group for the Rs. They tend to support the incumbents. They are non-partisan and fully support them doing this. It makes sense.
Now, I’m in a hotly contested Representative race, and the NRA’s endorsement of the incumbent meant nothing to me.
The NRA can’t save her...
And that, right there, is the problem.
They're not a "gun rights organization"
They're a "gun rights and professional politician protection organization".
If they want to be a "gun rights organization", the honorable and honest thing for them to do is acknowledge that in some races, "gun rights" is not a factor, and decline to issue an endorsement.
The Democrat Party is anti-Freedom and any support of them is shortsighted and foolish.
The NRA is going to be hardpressed to find replacements for all the conservatives they have lost.