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Web browser pioneer backs new way to surf Internet
MyWay ^ | Nov 7, 4:35 PM (ET) | By MICHAEL LIEDTKE

Posted on 11/08/2010 6:31:24 AM PST by Red Badger

The Web has changed a lot since Marc Andreessen revolutionized the Internet with the introduction of his Netscape browser in the mid-1990s. That's why he's betting people are ready to try a different Web-surfing technique on a new browser called RockMelt.

The browser, available for the first time Monday, is built on the premise that most online activity today revolves around socializing on Facebook, searching on Google, tweeting on Twitter and monitoring a handful of favorite websites. It tries to minimize the need to roam from one website to the next by corralling all vital information and favorite services in panes and drop-down windows.

"This is a chance for us to build a browser all over again," Andreessen said. "These are all things we would have done (at Netscape) if we had known how people were going to use the Web."

Andreessen didn't develop the RockMelt browser the way he did Netscape, whose early popularity waned as Microsoft Corp. bundled its Internet Explorer browser with the Windows operating system.

RockMelt is the handiwork of Tim Howes and Eric Vishria, who formerly worked with Andreessen. But Andreessen's seal of approval has been stamped on startup.

The biggest chunk of RockMelt's $10 million in funding has come from the venture capital firm that Andreessen runs with his partner, Ben Horowitz.

Andreessen also sits on RockMelt's board of directors, and his advice has been called upon frequently.

"When you are trying to reinvent the Web browser, who would you rather run your ideas by besides Marc?" said Howes, RockMelt's chief technology officer (Vishria is CEO).

Facebook's imprint also is all over RockMelt, although the two companies' only business connection so far is Andreessen. He also serves on Facebook's board of directors.

RockMelt only works if you have a Facebook account.

(Excerpt) Read more at apnews.myway.com ...


TOPICS: Business/Economy; Culture/Society; Technical
KEYWORDS: chrome; explorer; firefox; hitech; internet
F I R E F O X RULES!..............
1 posted on 11/08/2010 6:31:29 AM PST by Red Badger
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To: ShadowAce

PING!................


2 posted on 11/08/2010 6:35:05 AM PST by Red Badger (WOULD SOMEBODY PLEASE GIVE MEGHAN MCCAIN A BOX OF KRISPY KREMES SO SHE'LL SHUT THE HELL UP?!)
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To: rdb3; Calvinist_Dark_Lord; GodGunsandGuts; CyberCowboy777; Salo; Bobsat; JosephW; ...

3 posted on 11/08/2010 6:38:43 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: Red Badger
RockMelt only works if you have a Facebook account.

Therefore, its value to me is precisely ZERO.

Thanks anyway ...

4 posted on 11/08/2010 6:41:17 AM PST by ArrogantBustard (Western Civilization is Aborting, Buggering, and Contracepting itself out of existence.)
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To: Red Badger
RockMelt only works if you have a Facebook account.

That limits his market considerably. What about the millions of people who choose not to relinquish their privacy to a jerk like Mark Zuckerberg?

The basic idea for his browser sounds good. But wouldn't it be a better business decision to make it more flexible, by allowing the user to select which sites he wants the browser to be anchored to?

5 posted on 11/08/2010 6:45:02 AM PST by giotto
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To: Red Badger

I don’t do FB. I guess I won’t be doing RockMelt either. So be it!


6 posted on 11/08/2010 6:46:29 AM PST by BuckeyeTexan (There are those that break and bend. I'm the other kind.)
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To: ArrogantBustard

I was thinking the same thing. Sad that we’re gearing ourselves more toward this invasive privacy-sucking form of communication, but many kids these days (25 and under) are so entrenched in social media that they’d be lost without it.

Like cell/smart phones a decade ago and computers before them, we’re seeing the new popular technologies take hold and drag us along with them.


7 posted on 11/08/2010 6:47:33 AM PST by rarestia (It's time to water the Tree of Liberty.)
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To: ArrogantBustard
RockMelt only works if you have a Facebook account.

Therefore, its value to me is precisely ZERO.

Me too, and will always be zero as I'll never facebook or tweet.

Posting on FR is enough time invested on an electronic device as I care to expend.

I probably spend 10-15 hours a week online and more during an election cycle.

Way too much time sitting and reading and typing.

8 posted on 11/08/2010 6:48:27 AM PST by USS Alaska
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To: Swordmaker

I will be interested in your opinion of this...


9 posted on 11/08/2010 6:51:04 AM PST by jacquej
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To: Red Badger

Well, good luck with all that. I don’t facebook, I don’t tweeter, and I don’t use google.


10 posted on 11/08/2010 6:52:15 AM PST by shorty_harris
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To: Red Badger
Um, yeah....no. Now if these propeller-heads wanted to do some GOOD, they could write a FR-optimized browser, but this thing...not so much.
11 posted on 11/08/2010 6:53:39 AM PST by Still Thinking (Freedom is NOT a loophole!)
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To: rarestia
but many kids these days (25 and under) are so entrenched in social media that they’d be lost without it.
Actually, they're lost WITH it. I have several young relatives and their personal skills leave a lot to be desired.
At family gatherings, it's not unusual to see them isolated in various corners of the house with their noses stuck in their cell phones instead of interacting w/ family.
And if you're lucky enough to find one who's "come up for air", talking to them is like pulling teeth.
12 posted on 11/08/2010 6:56:09 AM PST by oh8eleven (RVN '67-'68)
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To: oh8eleven

When I read about the tech-obsessed social media, I wish for an EMP, or at least a cell-phone jammer.


13 posted on 11/08/2010 7:05:51 AM PST by kosciusko51
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To: giotto
The basic idea for his browser sounds good. But wouldn't it be a better business decision to make it more flexible, by allowing the user to select which sites he wants the browser to be anchored to?

Starting with a limited audience and then expanding outward is a good strategy to avoid growing too fast, crashing your servers and driving away people who won't come back. Not that a potential audience of half a billion is an onerous initial limit.

14 posted on 11/08/2010 7:06:43 AM PST by ReignOfError
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To: Red Badger
the premise that most online activity today revolves around socializing on Facebook, searching on Google, tweeting

Uh, I guess I'll stay with Camino as I don't Twitter, I use Yippy searh and the only reason I have a FB account is because my daughter set it up...

15 posted on 11/08/2010 7:10:52 AM PST by tubebender
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To: oh8eleven
Isn't that the truth?
I have a nephew (very bright) who spends hours on end "texting".
This is to his friend across the street, who he could easily walk across the road and talk to.
I asked him, Pat if you're too lazy to walk over to Jim's why don't you just call him?
He gave me this "Are you out of your mind?" look.
I do not, for the life of me, understand the fascination.
Could someone enlighten me?
16 posted on 11/08/2010 7:17:21 AM PST by trickyricky
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To: oh8eleven

Amen to that, my FRiend! I have young co-workers who are more concerned about their iPhone goings-on than with their work. We’ve had to fire two kids who spent more time texting and talking on their phones than working. It’s getting pretty bad out there, IMHO.

My young family members aren’t immune, and they exhibit the same behaviors you describe. I thought that instant messaging would be the death of social behavior as we know, but it seems that social networking is more of a problem than IM ever was.


17 posted on 11/08/2010 7:19:32 AM PST by rarestia (It's time to water the Tree of Liberty.)
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To: rarestia
Sad that we’re gearing ourselves more toward this invasive privacy-sucking form of communication, but many kids these days (25 and under) are so entrenched in social media that they’d be lost without it.

Seems to be 50% being oblivious to privacy concerns...and 50% exhibitionism.

18 posted on 11/08/2010 7:25:15 AM PST by Gondring (Paul Revere would have been flamed as a naysayer troll and told to go back to Boston.)
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To: Gondring

I would say it’s more about selfishness than ignorance or exhibitionism. Every kid who went to school in the 80s and 90s (myself included) went through this self-actualization, self-this, self-that crap to bolster self-esteem, and instead of doing that, it made these kids self-centered little brats who cry when they don’t get their way or play the victim card when their bosses give them grief over work habits.

MySpace, Facebook, Twitter... it’s all some self-indulgent need to get 15 minutes of fame over something that a majority of the world public couldn’t care less about.


19 posted on 11/08/2010 7:38:45 AM PST by rarestia (It's time to water the Tree of Liberty.)
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To: rarestia; trickyricky
I think there are two social phenomena going on right now that speak volumes about human behavior.
First and foremost is the cell phone abuse (especially texting) which is so addictive people will risk life and limb to let their friends know - "I just left the mall and some jerk is beeping his horn at me", all while drifting lane to lane doing 45 mph on a 65 mph highway.
The other is bottled water. I think it's replaced smoking to satisfy that hand to mouth habit so many have (or had); and it's also become a security blanket not unlike a baby's "binky."
It still amazes me how many people can't get through a one hour meeting w/o a water bottle. You'd think it was a day long event in the Sahara.
20 posted on 11/08/2010 7:46:19 AM PST by oh8eleven (RVN '67-'68)
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To: trickyricky

I sometimes wonder if we aren’t rapidly evolving toward the society living on that spaceship in the movie Wall-E - a bunch of people who’ve grown so lazy that everything that requires any physical effort is done for them by machines.


21 posted on 11/08/2010 7:47:03 AM PST by reagan_fanatic (If the GOP reaches across the aisle, we're gonna chop off their hands.)
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To: Gondring
Seems to be 50% being oblivious to privacy concerns...and 50% exhibitionism.

Uhh--do you not see the connection between those two?

22 posted on 11/08/2010 7:52:56 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: Red Badger

Looks like a Chrome Browser with special tabs and side links. I know a couple of coders who could replicate the thing in a few hours. For beer money.

Maybe there is more to the final product but from what I have seen the goal is to get eyeballs on the thing. Which, of course, means that it is worth something financially at some point because lots of people are looking at it. That makes no sense but what the heck....


23 posted on 11/08/2010 8:00:22 AM PST by isthisnickcool (Sharia? No thanks.)
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To: ShadowAce

Thanks for the ping.


24 posted on 11/08/2010 8:12:08 AM PST by GOPJ ('Power abdicates only under the stress of counter-power." Martin Buber /a Tea-nami's coming..)
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To: Red Badger
RockMelt only works if you have a Facebook account.

Oh well.

25 posted on 11/08/2010 8:39:52 AM PST by sionnsar (IranAzadi|5yst3m 0wn3d-it's N0t Y0ur5:SONY|TV--it's NOT news you can trust)
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To: reagan_fanatic
WALL-E looks like where we're headed.
On another thread where they pointed out 19 iconic "things" America didn't make anymore,
I recalled "Invaders from Mars" where the brainless mutants served the brain in the bottle.
Only problem is that the slaves around the globe who serve us aren't brainless - far from it.
Soon, the mutants are going to throw the brain in the bottle to the floor in disgust.
26 posted on 11/08/2010 9:33:48 AM PST by trickyricky
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To: oh8eleven
"First and foremost is the cell phone abuse"
Got along fine for 60 years without one.
Everyone can easily do without it.
It's a Madison Avenue manufactured NEED.

"The other is bottled water"
Drink crystal clear spring water from our spring up here.
I pity anyone who has to drink chlorinated, flouridated municipal "water".

It's possible to opt out of modern "progress".
If I were young starting out, I would be right where I am right now,
or working hard to get here.

27 posted on 11/08/2010 9:45:42 AM PST by trickyricky
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To: Red Badger
F I R E F O X RULES!..............

Indeed. I believe their mantra is, "there's a plugin for that!"

28 posted on 11/08/2010 11:07:13 AM PST by zeugma (Ad Majorem Dei Gloriam)
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To: Red Badger

How’s this for a marketing slogan:

“You have too much freedom, back into the Prodigy sandbox* for you!”

* Prodigy sandbox upgraded to Facebook sandbox is some locales.

It’s like the Jitterbug cell phone of web browsers!


29 posted on 11/08/2010 10:57:23 PM PST by JerseyHighlander (p.s. The word 'bloggers' is not in the freerepublic spellcheck dictionary?!)
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To: Red Badger

Firefox now offers the F1 addon. Its cool. When you view a webpage after you hit the speakbox icon, select the social network and friends you want to send the webpage to. It makes sharing web content a snap!


30 posted on 11/13/2010 4:49:24 AM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: no one in particular

facebook is evil

/.02


31 posted on 12/02/2010 8:16:51 PM PST by tomkat
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