Now that's very interesting. The Dassault PR would have you believe the Rafale is the best thing since red wine. What criteria are they basing this statement on?
Militaries, especially those with funding issues, generally like to settle for the platform that meets all their specifications and is likely to enter service in the earliest possible timeframe at lowest cost. The Super Hornet is ahead on that front-all of the systems on offer are deployed on USN aircraft. While systems on the Rafale and Gripen-NG are still being developed and integrated. The Rafale is the better fighter, but the Super Hornet currently offers greater scales of economy.
Having said all that, it seems Brazilian industry and sections of the air force preferred the Gripen since it was still under development. Which meant greater scope for active cooperation.