(HHS) Department of Health buys search engine advertising to promote Obamacare

Daily Caller ^ | 1/5/2011 | Matthew Boyle

[markomalley]

President Barack Obama’s administration is spending taxpayer dollars on advertisements in search engines like Google and Bing to promote Obamacare.

The administration purchased advertising for web searches on the term Obamacare, a pejorative term that conservatives have coined for the president’s sweeping health care reform. When searching “Obamacare” on Google or Bing, the top result is an advertisement the administration purchased, directing users to healthcare.gov. The Department of Health and Human Services won’t, however, say how much it is spending on this campaign or from where it was appropriated funding for it.

“We are using search terms on several search engines like Yahoo, Google and Bing to help ensure that, when consumers are looking for information online about the Affordable Care Act, they can find what they are looking for,” Health and Human Services spokesperson Jessica Santillo said in an e-mail to The Daily Caller. “We have purchased a range of search terms – everything from ‘affordable health insurance in Ohio’ to ‘pre-existing condition.’ This is just one of those terms.”

This campaign isn’t new to the HHS. The government has been partaking in “educational outreach” programs like this “for years,” Santillo said.

“When we launched our new consumer website healthcare.gov, we wanted to make sure that people were aware of the important new resources that are available to them under the law and on the site – like the insurance finder and the implementation timeline,” Santillo said.

[LibLieSlayer]

File against this in court... they made Bush stop this every time he tried it.

LLS

[cranked]

Pushing an agenda with a dollar seemingly headed for Zimbabweville....=.=

[FrankR]

The irony here is remarkable; the very same medium they wish to control (net neutrality) is the one they use to promote something that a National Election just proved the people are against.

It the elitist left assuming they are just a bit smarter than everyone else,and trying to wage a popular opinion war against the newly elected Republican majority.

It's a forewarning of the fact that they to use the "those meany wepubwicans are taking away your free healthcare...wwwhhhhhhaaaaaa"> defense.

Well let them roll with it.

[illiac]

“When searching “Obamacare” on Google or Bing, the top result is an advertisement the administration purchased”

This was on a thread the other day. When I went to Google and Bing, as did others, this was not found to be the case....

[4FreeSpeach]

Hmmm! Checking just now, there is a premium Google ad at the top of the search results with:

ObamaCare
Insurers now more accountable for policyholder value.
Protections for Young Adults - Coverage Under Age 26 - Individuals
www.healthcare.gov/

[illiac]

Not showing here....wonder if they have some how localized this to reach the largest numbers....