Posted on 02/07/2011 1:06:56 PM PST by Iam1ru1-2
FOX Rejects “John 3:16” Super Bowl Ad
http://www.thenewamerican.com
As FOX Network puts the finishing touches on its advertisement lineup for the February 6th Super Bowl — arguably as popular a part of the evening as the game itself — one thing is certain: just about any thing will be permissible in the way of sex, sleaze, and crude humor. Apparently, however, one type of ad will not be permitted: those promoting positive values and faith in God.
Following last year’s media furor over a Focus on the Family-sponsored pro-life spot during the Super Bowl featuring Christian football phenomenon Tim Tebow and his mother, FOX has put the kibosh on wholesome advocacy ads with the potential of offending any viewer with an opposing viewpoint.
Specifically, the network has rejected a 30-second spot from the Christian apologetics group Fixed Point Foundation advertising its website, lookup316.com. The goal of the site, as its main page communicates, is to offer a “message of hope” base on the well-known New Testament scripture John 3:16: “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”
The ad itself features a group of men and women viewing a televised football game in a living room. As the crowd cheers a play on the field, the camera focuses in on a player with the Scripture reference “John 3:16” written over the black under his eyes. When one of the group asks his buddy what the phrase means, someone reaches for a cell phone and says, “I’ll look it up,” as the ad fades to the website Lookup3:16.com, and the phrase, “A Message of Hope.”
Larry Taunton, executive director of Fixed Point, explained his group’s reasoning in producing the ad for the big game. “If I had 30 seconds to say anything I wanted to an audience of millions, what would I say?” He wrote on the organization’s site. “I put this question to my friends. As we considered the question thoughtfully, we concluded that we would want to deliver a message of hope.”
Taunton emphasized that the spot “advertises no products, asks for no money, promotes no political platform and doesn’t even mention the sponsoring organization. It has a simple, yet direct message: Hope . . . ‘For God so loved the world that he gave his only son.’”
But after Fixed Point had worked for months to shoot the spot and raise the millions needed to air it, FOX pulled the plug, explaining in a prepared statement: “As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices. The Fixed Point Foundation was provided with our guidelines prior to their submission of storyboards for our review. Upon examination, the advertising submitted clearly delivers a religious message and as a result has been rejected.”
Taunton commented on FOX’s decision, noting that “it seems one can advertise just about anything else. Few movie trailers are deemed too violent or beer commercials too sexual for primetime. But religious messages, particularly Christian ones, well, that’s just too controversial.”
While the Alabama-based group won’t be able to air the ad nationally, it is planning to run it locally on Birmingham’s Alabama’s FOX affiliate, during the time the network reserves for local advertising. “We believe that Super Bowl XLV is an opportunity to encourage football fans to look up John 3:16,” Fixed Point said on its website. “After all, John 3:16 is part of the culture of football,” referring to the number of football players, such as Tim Tebow, who have taken to wearing the Bible scripture reference on their eye black, as well as the longtime tradition of fans in the seats holding large signs bearing the phrase “John 3:16.”
Said Taunton, “We want to generate a conversation about what this verse means and does it offer authentic hope — which I think it does.”
Did you see the Pepsi Max ad, where the “joke” is two blacks knocking out a white woman? I fail to get the humor.
http://www.examiner.com/tv-in-national/love-hurts-video
Reverse the races in that ad and see how fast you get accused of a ‘hate crime’.
Anyone who thinks FOX is conservative should look again.
And has anyone noticed how much more docile the talking heads on FOX are since Ruppert Murdock warned them about “toning it down” after the Tuscon massacre by a left wing lunatic?
They all took it to heart and now play nice with the Obamaites. Sickening.
It would never have occured to Pepsi to reverse the races. It would be unthinkable.
But to brutally KO a pretty blond white woman, we’re supposed to all laugh.
This is not the message to send to our youth.
Pepsi should be ashamed. If they had any shame.
Since they were told before hand about Fox's policy, maybe they wanted the publicity without having to pay the millions for the ad?
I have. Looks like they are heading to the darks side of the tracks. Or I am just becoming more aware.
There was a female Freeper who was going to express her outrage to Pepsi over that ad...was surprised to see other Freepers tell her to ‘lighten up’. I guess when white females are the victim; they are to ‘lighten up’. When a minority female is the victim; it’s SUE THE BASTARDS!!! You can throw in a riot or two; while you’re at it.
Pepsi is the same one that ran the SB commercial of the makeover homosexual checking out another man. (its on of those 4 or 5 makeover show people that turned the boston red sox into the pink sox)
I saw some very explicitly Christian messages on Fox News Channel at Christmas. So I definitely think this particular policy as regards the Super Bowl was simply misguided.
Actually, the commercial was not two black knocking out a white woman. The black woman threw the Pepsi at her boyfriend who she thought was flirting with the white woman. He ducked, and the can hit the white girl. I don’t believe it was a race thing, but maybe it as. ::shrug::
Thank you
The scary thing is that we have people, claiming to be conservative, claiming that NewsCorp is “conservative”
NewsCorp, along with Fox TV, Fox News, and Fox Business...are all really liberal. Only those with less than 3-digit IQs think that they are conservative
No surprise a Christian themed ad would be banned by Fox
I often see an ad for pain killers where there are a couple of white people, male and female, in the store, totally confused over which pills to buy. They are reading the labels and seem helpless to figure it out. Then a black woman comes up beside them, pulls the pills she wants (might be Aleve) off the shelf, reads something from the bottle and says “perfect”, and walks away.
I can’t help but wonder if we would have heard from Al Sharpton et al if it had been two black people who appeared utterly stupid and helpless and a white person came by and enlightened them as to what pills they should purchase.
Hi Yellow is all the rage among the admen
They show no real black folks...... they are racist
I thought it bad taste.
and damn right it was racial...
would they reverse the roles?
now that would be courageous.
I saw one ad where a white guy had a comely light skinned black girl hanging on him once...that took balls...you never see that in ads....it’s always the blonde slathering over some black athlete
or the black guy being the stupid one...nah, he’s always cool and looks like Lenny Kravitz or Terence Howard.
folks get tired of the BS and the double standard
esoecially those of us in areas where we deal with things like say black crime or black political corruption day in and day out
unlike say in Maine
folks see this crap day in and day out and it forges an unreality into their perception
like Magnus said about King’s holiday when he reluctantly signed the bill....”myth becomes perception become the reality”...more or less
now we have legions of kids who really do think what Mad ave portrays is reality...I mean...if you live in Tajikistan and have never been here you would think we are a minority white nation...no doubt about it...and Deliverance was a PBS documentary right?
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