I don’t see the article as promoting gay cards, just reporting that such cards and companies selling them now exist. There was no opinion from the reporter as to whether they are good or bad — any positive quotes were from the people selling them.
Maybe there’s a pretense of journalism, but any normal viewer can tell exactly how the reporter feels about gay cards. He’s all for them! Just another step along the road to sexual utopia.
Why should a penny of taxpayer money be spent on NPR doing a “news” bit on Valentine cards at all, what to speak of cards for queers?