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“I don’t know anything about the CEO’s politics.”

See post #56...

America in her opinion is the middle finger.

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Obama: the Pepsi Candidate
August 2008

the Obama-Pepsi affinity is strong. Last month, when Obama assembled a team of financial heavyweights for a summit to discuss economic issues, one of the most prominent corporate leaders in attendance was Indra Nooyi, the Pepsi CEO

she and her husband gave $27,000 to John Kerry’s campaign in 2004

According to the database operated by the Center for Responsive Politics, Pepsi employees have given $39,700 to Obama’s campaign, compared with a meager $6,000 from Coca-Cola employees

Pepsi’s advertising slogan not too long ago was “The Choice of a New Generation,” which could almost be Obama’s.

Beginning in 1940, Pepsi was almost alone in the corporate world in hiring African-American salesmen and in specifically targeting the African-American consumer, about whom there was very little reliable data. This was a risky strategy, as any company seen as overtly trying to appeal to blacks could well have found itself boycotted by Southern whites.

According to Stephanie Capparell’s 2007 book, The Real Pepsi Challenge, even Pepsi President Walter Mack—who was responsible for hiring the African-American sales team—seemed conflicted about it. At a 1949 company event at New York’s Waldorf-Astoria Hotel, he told the crowd: “[W]e’re going to have to develop a way whereby [Pepsi] will no longer be known as a nigger drink,” causing at least one African-American salesman to walk out of the meeting. Nevertheless, the company continued to foster a strong relationship with African-Americans in its marketing and in its employment practices.

http://tinyurl.com/6hxchk4

“I don’t know anything about the CEO’s politics.”

Pepsi: Obama Is Refreshing America
• January 16, 2009

Your ideas are helping communities everywhere.

This year, what will you refresh?

This is how you change the world.