Sounds like wishful thinking ... Did you know that Airbus has orders for 244 of the A380-800 and have delivered 44 of them to date? Source
If history tells us anything, ANY company that milks a cash cow, dies a horrible death as soon as the cash cow dies. And that appears to be what Boeing is doing. They have a ~40 yr old design, that has been modernized - but is essentially a 40 yr old design; competing against aggressive companies like Airbus and CRJ. Boeing is losing contracts, and unless they can innovate - they are going to go the way of McDonnel Douglas, Lockheed and other aircraft manufacturers.
Did you know that the break-even point for Airbus on the A380 is at approximately 420 units? Source.
OTOH, don't even ask what the current break-even point for Boeing's 787 is...
And they'll have to sell 2-3 times that to make at least a "paper" profit. God only knows how many they'd need to sell to make an actual profit, and what are the chances of that when only a few of them in service fly at capacity, and when the 747-8 flies at a lower cost per seat.
The 787 isn't innovation enough? It's such a radical departure from the past, 80% composite including the body and most of the wings, that Boeing has been having some serious development problems. It's three years late, but will most likely fly in airline service this year. Airbus initially said it's too soon to do composites. Maybe, given the delay, but innovation means doing things "too soon" instead of following when it's safe. All Airbus did with the A380 was supersize things, not serious innovation.
I can't wait to fly on a 787, with the use of compressors instead of bleed air for cabin pressure, and the higher cabin pressure allowed by the composite body.