Actually, it’s not a bad idea.
A couple of decades ago, you could reach almost everybody via newspaper, radio, and TV. But who reads newspapers anymore? How many really listen to radio? Even TV viewership is falling, thanks to on-demand video (and generally crappy programming, along with 500 cable channels diluting the viewership even further).
So, getting the word out via “social media”, which is very popular with the demographics least likely to follow the “news”, is actually a pretty smart concept.
You have absolutely NO IDEA how many people absolutely do not Tweet- Twitter- or anything else remotely like that. Lots of us never do Facebook because of the incredibly high amount of personal information goes awry.
Some of us actually have conversations face to face!!!
I am Generation Y and I read the newspaper everyday in the school library. I also listen to radio in the morning, afternoon as well as the evening.
I have transitioned away from blogs, tweets and facebook for news. I mainly use the internet for two main news sites: BBC and this site.
There are still tons of people doing those things that you describe.
Social media is cool and all but personally I’m just sick of the whole hoopla. Traditional media(other than TV) is quiet and allows me to concentrate. No flickering ads everywhere, movie ads that take up the whole screen, pop-ups, and all the other annoying things.
Internet has its place but its just one big mess.