Is the UK Daily Mail one of the best internet newspapers or what? Always tons of photos. And when you read the comments you see lots of comments from America too. They must be making money on the internet!
They have some tabloidish flavor. Lots of celebrity pictures and articles on their scandals. When they feature upscale articles(such as this one,) they try to be on top of visual images. They let other outlets publish serious feature articles and they are into more personal or anecdotal angle. It draws lots of readers.