I don't think that's true. The problem is that the voters are so damn dumb and gullible.
I just read another article here that came from AP. It claimed the Republican committee did not make any spend to combat the medicare lies. Not sure if true or not, because I am not close to this campaign, but if so, it does show a problem with communication. If they ran no ads, then that needs to be made clear in the aftermath that the party did not participate in this election while the Dems spent millions. Either way, it shows a weak communication effort on our behalf.