I took a Delta flight recently which was so bad, they actually begged the passengers to check their excess carry-on baggage at the jetway entrance, free of charge, of course.
Even a freaking Greyhound Bus lets you check bags as part of the ticket price.
The other way to avoid baggage fees is fly Southwest.
Unfortunately I fly all the time for business. It stinks.
I usually fly Delta and about 75-80% of the flights are completely full. The planes also seem to be getting smaller and smaller with less room for luggage in the over heads.
For most of those flights they are asking and in many cases requiring people to check their 2nd carry on.
For me its the total cost of the flight. People are trained to only look at the cost of the flight when making a decision. When people start looking at other costs it will change.
That said, the airline industry is the most dysfunctional and poorly managed industry after the auto. I’m sure the unions are a big cause of it.