PR only cares about emotion rather than facts and reality. Anyone who stands for facts and reality will be the natural target of the PR industry. Journalism, and its dependencies, especially the Democrat Party are the PR industry.
The problem is that while humans run into facts and reality all the time, they only act on emotion.
Smart people succeed by controlling emotions and making them conform to reality while the press sells its product to the majority that want to blame their mistakes on the successful minority. It's OK though, we still have lots of power even if we get yelled at a lot. Also I consider the fact that humankind as a whole can still raise forth an ever advancing civilization to be proof that a loving Creator is always there...