[RedStateRocker]

-She’s a damn fine looking woman
- she talks like a real American, not some pseudo intellectual who has never managed anything besides an ivory tower faculty meeting
- She knows how to play the media; one can mock her time in a newsroom but she's been there, done that, being a sportscaster has been of more use to her than a journalism degree would have been. Witness who knows when to drop out of sight when in risk of becoming too omnipresent.
-she lives life on her own terms; we Americans admire that, even in people we might vehemently disagree with on political/economic/religious matters.
-She’s a strong woman, closer to the actual original ideal of ‘feminism’ (”A woman should have an equal opportunity to do anything a man has an opportunity to do) than some Harvard academic who gets the vapors at the merest whiff of an insult.
-Did I mention she's a damn fine looking woman?

[Atlas Sneezed]

1. She’s truly conservative.
2. She’s tough (i.e. she has guts, and the inner peace and sense of self not to take it personally when she is attacked).
3. She’s happy. She has a cheerful, likeable demeanor that keeps her toughest political statements from seeming mean-spirited.

I tend to think (also after having read her books) that all three of these come from her deeply-held faith in God.

PS, There was another political figure for whom all of this was true...