No. This has always been the law of the Food, Drug and Cosmetic Act. With some exceptions, how a product is classified is based on how it's marketed. If you make health claims, you're a drug. If you don't, you're not. Simple as that.
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All, as Publius Valerius stated. This is not new and I would like to add that it is not unusual either. This happens to companies on a regular basis.
The FDA is stepping over the line in many areas recently but not in this area. That can be blamed on congress as much as obummer.