California milk board alters PMS-themed ad campaign

AP ^ | July 22, 2011

[ConservativeStatement]

SACRAMENTO, Calif. (AP) — Responding to a wave of criticism, a California milk board on Thursday modified an advertising campaign that targeted men by promoting milk as a way to lessen the effects of premenstrual syndrome.

The California Milk Processor Board decided to alter its two-week-old campaign, which portrayed men as the victims of temperamental women. Instead, it redirected users from its website, www.everythingidoiswrong.org , to another that will encourage discussion of the issue.

Ad campaign spokeswoman Tatum Wan said it succeeded in promoting the board's message that milk can soften the effects of PMS symptoms.

[ConservativeStatement]

There's a show on the TV Guide network titled "Guys You Want to Kick in the #&%#"

Classy.

[wideminded]

Let’s just say that I would be very interested to know if there is decent evidence that milk would help with this problem.

[ThomasThomas]

Why am I assuming that the California milk board is composed of men?

[stinkerpot65]

Knock, knock.

Who’s there?

A feminist.

A feminist who?

SHUT UP!!!

[tet68]

It’s your fault, you are A. not sensitive enough.
B. Too critical, C. Not screwing her enough.
D. Screwing her too much. E. All of the above.

[tet68]

Honestly, if I said anything, anything about pms being a
problem to one of my X’s it was, “It’s all your fault,
I’m only like this because you aren’t bonking me enough...”

[jocon307]

http://www.youtube.com/watch?v=EGC09B810Yk

OK, this is weird Al doing “everything you know is wrong” not every thing you DO is wrong, but upon further reflection, I think it still fits!

[Red_Devil 232]

Have they featured Obama yet? I would vie for a chance to do it to him!

[ken21]

feminists pig out on yougurt.

[ConservativeStatement]

Which Obama has the set?

[musicman]

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[Jack Hydrazine]

PMS
(parody of ACDC’s “TNT”)
http://www.youtube.com/watch?v=B0lKdYQkMW4

[Maelstrom]

Some of the more irritating aspects of PMS come from calcium deficiencies.

They *can* be treated with milk, and they can be treated SUCCESSFULLY with milk, and/or additional calcium supplements.

[Talisker]

Jessica Coen, the editor in chief of Jezebel, said over the telephone that it was reassuring to see the changes that were made to the campaign so quickly. "They're obviously aware and are responding to it. And the changes they made, as to the discussion, that's such a tired and hackneyed way to approach it," she said. "You can still talk about the PMS issue, you can still use that discussion, but not the way they did it."

Oh shut up, Jessica.