Also demonstrated as a fallacy by the Mythbusters in the episode Blown Away.
A silly argument. Momentum is equal and opposite, energy is not. So? Defining "knock down" power as equal to momentum makes this a straw man argument, imho.
Much of "stopping power" is psycological.
The difference, however, is that the energy from the fist is spread out over 10 square inches and doesn't penetrate.
But the point is: if a punch won't knock you over, a shot from a pistol probably won't either - at least not from the energy transfer.
NOTE: oddball pistols like the 460, S&W500, AE50 and others are excluded as they're more of a hand cannon and really not suitable for concealed carry