Just a note before the full-scale bashing begins, this $10/month connection is pretty low on the bandwidth scale. It’s better than dial-up by a long stretch, but nowhere near the bandwidth of the higher-priced general market packages.
Honestly, if they just took off the means testing and made this a readily available package to everyone, it would still be reasonable — those who can afford it would likely prefer the higher-tier packages in the first place (though some may be happy with a lower speed if all they’re doing is email and web stuff that doesn’t use a lot of bandwidth).
I’d gladly pay 10 bucks for fast innernets! Especially if there was no strings attached. People close to towns who have broadband tell me they’re paying around 50 bucks or more for their connection! No thanks. That’s grocery money to us!