Well, that’s the kind of sloppy writing/research that, unfortunately, may discredit the entire article. If you read the source article, the date of the article is April 1, and the text is so loony that it is rather obviously an April Fool’s Joke. For example, it says that BMW has already decided to comply by just labelling all it’s vehicles with just a “B”.
Guess that’s what I get for quickly skimming the article.