[paudio]

Gap changed its positioning since the company started to own the trifecta of Banana Republic, Gap, and Old Navy. Before, Gap was targeting middle-class teens and young adults. Now, that segment is served by Old Navy, and Gap moved up one level to a bit expensive store, but still lower than the top notch Banana Republic.

Hollister and AE compete directly with Old Navy, not Gap. I think Gap is against A&F.

[NY.SS-Bar9]

GAP has been selling overpriced low-quality clothing for a while now. I regularly get GAP gift card from a relative that works there and can’t find anything worth buying. Any department store, even Wal-Mart, will have better quality and selection at a lower price.

Oh, it also doesn’t help that kids have nicknamed GAP “Gay And Proud”