No, you schmuck. The real "choice" is to finally shut down the relic you manage and let the market decide prices. Thousands of retailers and millions of buyers in a competitive market will do a much better job determining optimal prices than you commie central planners can ever do. The benefits of the "invisible hand" have been proven countless times and the failures of central planning and pricing are just as well known.
When Governor Pinchot signed the LCB’s existence into law at the end of Prohibition he stated that this agencies purpose was to “make the purchase of alcohol as inconvenient and expensive as possible”.
The PALCB has remained true to the that mission.