Actually this is an excellent comment,IMHO.
Few realize just how much likability, charisma,looks,things like a radio voice,etc. come in to play in elections. Content is still important but we are lucky if its even 50% of how many voters make up their minds!
Reasons why people vote the way they do can boggle the mind if truth be known. We lose site of that here on FR because we are in a very select set here,few can operate here.
I agree and although I am a conservative both with a big and little ‘c’ sometimes my choice of candidate is not the one who will will at the general election.
The ideal candidate would be a conservative who comes over as energetic and can engage with the media even if they do not agree with them but at least get there respect. Does such a person exist?