The "half gallon" of ice cream dropped ten cents when it dropped to 1.75 quarts, and another dime when it dropped to 1.5 quarts.
The half gallon juice only dropped a nickel when it dropped from 64 oz to 60 oz.
Even crackers are smaller.
Marketing experts have decided that the American people are too stupid to figure it out, even if we do notice. And the "per unit pricing" is hopelessly mangled, intentionally so. I bought pickles last night, and the three jars I was looking at (same brand, same shelf) had per unit pricing per pound, per ounce, and per pint - what's the point of per unit pricing if they intentionally use different units on the same product type?
LOOK LOOK LOOK!
The Price of rotten meat has dropped, lets stock up! YUMMMMM!
LOOK LOOK LOOK!
The Price of rotten meat has dropped, lets stock up! YUMMMMM!