ping
On line is where the eyes are, but do the eyes om line get the message?
Is on line advertising effective?
Online Ad Spending that does not inure to the benefit of the MSM to Pass Print that the MSM desperately needs for the First Time ... even though it's an election year.
Improved your headline
Magazine and newspaper publishers themselves enjoy rising digital ad revenue, which isn't included in the "print" total being surpassed in this forecast.
Those idiots aren't enjoying it very much ... and everything will go up if it is close enough to zero.
And marketers and agencies are starting to resist paying for online ads that many people never see.
They're also not too keen about paying for newser ads that people never see.
But online advertising's eclipse of a traditional media pillar -- one that remains the dominant revenue source for magazine and newspaper publishers -- would still represent a watershed in the media business.
Yep ... they're shedding water all right ... lots of it.
Most newspapers have so much liberal spin in them that you can use them as frisbees.
thank God for ad-blockers...