Say, you know there could be a real strategy here...
Suppose 1 million people set the Drudgereport as their homepage, and that each hits it on average of once a day. That’s a million hits.
Then suppose he does something like this attack on Gingrich, and all those million people change their homepage, thus dropping the hitcount by a million. That would hit him right in the wallet, the only place it will do any good. Over time you could shape and in essence control the content.
All it would take is 1 million cooperative souls and some way to coordinate their actions...hmmm....