I asked one my Ford "gnomes" who was their why not run some funny add's that evicorate the Volt.
The answer was no, not their style....
But they said they will however try to beat them with better product which means better sales.
I'll say it again, watch the Fusion "Energi" vs. the Volt.
My predictions on what the Fusion would be were spot on, I follow Ford and I get how the set the bar high and shoot for best in class.
The Energi once compared to the Volt will be like comparing a Trablant to a Shelby Cobra...