Flashback:
P&G Signs Ad Deal With Winfrey Network
APRIL 22, 2010
Procter & Gamble Co. signed an advertising pact valued at more than $100 million with the Oprah Winfrey Network, according to people familiar with the matter, as the television-ad market continues to strengthen.
P&G’s deal with OWN spans three years, following the network’s planned debut next January, the people said.
http://online.wsj.com/article/SB10001424052748704133804575197952472441156.html
P&G probably wants their money back, if they had brains