Mitt is right on one score — using humor to ridicule your opponent is the most effective way to go negative. Santorum’s Rombo ad may not be the most negative ad of the season, but it is very effective — and innoculates Santorum against Mitt’s negative ads.
Mitt needs to take notes, not whine.
(Why don’t more politicians use humor? Making Obama a joke is the most effective way to attack Obama.)
When I saw that Hannity was going to give Mitt a platform to whine from, I simply turned the TV off and went back to reading a good book.
Hannity has turned into a little girl and I really don’t like his format at all anymore (not that I liked it much back when he still dealt with issues in a manly way).
It’s this childish fascination with rumor and gossip that is ruining our political system and honorable journalists should be campaigning AGAINST it, not actively participating in it.
And this was after having listened to BOR’s opening monologues, being faintly impressed and agreeing to stay on, only to be visually assaulted with the proverbially mendacious and contumacious Marc Lamont Hill, alleged PhD from Temple. One sneer from that fatuous face and it was ‘CLICK’!
I would make a star wars themed ad showing Mitt dressed as Darth Vader telling a crowd “I am my father” and then have a narrator remind the viewer that Mitt isn’t his father and shouldn’t try to run on his father’s legacy of success. It slaps Mitt at the same time it’s fairly friendly to George Romney.
You could do a whole series of them.
Another could show Mitt dressed as Obi Wan saying “This is the Romney you’re looking for” and the narrator warning the viewer to not allow Romney tricks to fool you.