Skip to comments.New Zealand Marmite shortage leads to stockpiling of the yeast-extract spread
Posted on 03/20/2012 3:36:48 PM PDT by Tennessee Nana
WELLINGTON, New Zealand -- It's a sticky black sandwich spread that much of New Zealand adores, though detractors liken it to axle grease. And when it runs out, it's Marmageddon.
The manufacturer of Marmite says its supplies of the yeast-extract product ran out this week, four months after earthquakes forced it to close the only factory that made New Zealand's version.
"Don't freak. We will be back soon!" the company, Sanitarium, says on the Marmite website. But there are signs of freaking in this country of 4.4 million people, which eats its way through 640 metric tons of the savory spread every year.
"I can confirm there was a rush on Marmite yesterday," Antoinette Shallue, spokeswoman for the grocery chain Foodstuffs, said in an email. "Clearly Kiwis took the news of the impending shortage very seriously!"
Some are calling the crisis "Marmageddon." Others are auctioning their supplies of Marmite online. Even the country's leader sounds concerned.
"I'm going to have to go thin I'm afraid. I have a very small amount in my office and once that runs out I'm obviously aware that supplies are very short," Prime Minister John Key told television station TV3 on Tuesday.
At the risk of angering Marmite fans, Key went on say that he could also eat Vegemite, a rival spread that is made in Australia.
Both Marmite and Vegemite are made from yeast extract. Marmite was launched in England and, at first, was imported into New Zealand. But by 1919, New Zealand had come up with its own version, which differs in taste significantly from the English version.
As a result, importing English Marmite simply won't work, said Pierre van Heerden, Sanitarium's general manager.
"People have grown up with Marmite. It's an iconic New Zealand brand," van Heerden said. He's advising people to use their remaining supplies sparingly: for instance, by spreading Marmite on warm toast, so that it goes further, or on just one side of the bread in double sandwiches.
The problem traces back to a series of earthquakes in the city of Christchurch that last year killed 185 people and destroyed many buildings. In November, Sanitarium decided the quake damage was severe enough it needed to close its Christchurch factory, the only one that makes the New Zealand style of Marmite. This week, it ran out of supplies.
Supermarkets still have some jars left, but they're going fast.
"We anticipate running out of stock of Marmite in the next two to three weeks across all our stores, and unfortunately we have no control of the situation," Murray Johnston, general manager of merchandise at grocery chain Progressive Enterprises, wrote in an email.
Van Heerden said he has kept the 25 people who make Marmite on the payroll and hopes to resume production by July -- when either the factory will be repaired or the production line will be moved.
In the meantime, one would-be entrepreneur has listed a jar of Marmite for a minimum bid of 3,500 New Zealand dollars ($2,900) on the auction site Trade Me, admitting that: "Seal broken, had to take a couple of toasts worth just to say goodbye to my prized Marmite."
Nobody has placed a bid.
The love of my childhood...
Every morning on my toast for breakfast..
I’ll tell my husband. He loves that stuff.
Ah, go import some Vegimite, mate. PS, isn’t a Marmite some sort of rodent????
Considering how the plants eat all of that nasty carbon and exude oxygen, explain why it’s ethical to be a vegitarian.
This article made my day.
Gee Whiz, a Marmalite shortage is serious.
Sorry, wrong thread
I’m a’cryin’ here...
I got a big jar for about $1.99 when I was there last in 2009..
It lasted for months after I got it home...
I used it sparingly..
Its about $6 here in the states for a little wee jar ..
What ya think I am ???
an Aussie ???
A West Islander ???
“eats its way through 640 metric tons”
Sheesh! That’s a lot. Kinda reminds me of the “Sh!t On A Shingle” stuff we got fed at private school dorm. Either you loved it or hated it. I loved it!
Is walla bee stew still available?
Yeah sure iz..
Yeah sure iz..
Years ago, I vacationed in NZ. Never saw Marmite that I can remember, but more than one breakfast came with those single serving containers of Vegemite.
I was quite surprised to see "Kraft" on the label.
Wallabies are protected in NZ..
Theyre an import from Aussie..
I think you mean Kangaroo Stew...
My English mom craved Marmite when she was pregnant with me, but she was in the States and couldn’t find it at the time. Maybe if she had had some, I would have liked the taste. Not a fan. I think she puts it on toast. One of my older brothers likes it, but he was born in England some maybe he developed a taste in the womb.
You cant get anything anymore!
Yeah on toast...
Butter and then the Marmite...
This is Obamas fault...
Marmite’s not made from plants, it’s made from yeast, which is a fungus.