Choice works. In the 9:00 - noon slot on WMAL in Washington DC Chris Plante was replaced with Morning Joe. Some months later after we left in droves Chris was back on the air. The initial change was a good business decision on paper - swap out many local station salaries for a syndication fee - until the ad revenue collapsed.
@Silvie in Waldorf: I know you were one of the non-listeners of Morning Joe. It was one of the very few boycotts (organized or not) that I’ve ever been involved with and clearly the most effective.
It was SUPER EFFECTIVE, Jim.
I recall the e-mail exchanges I had with then- WMAL program director Paul Duckworth — and the boycott in numbers helped the station go back to Citadel (the parent company at the time) and they changed their mind and put Plante back.
WMAL now knows that they can’t pull this sh*t on Plante’s listeners. We are strong and we’re huge in numbers.