Smooth move, Rove. Sheer genius. The tea party rebellion was roaring to go and we could have elected ANY conservative Republican and you engineered a RINO defeat.
Another problem is the idiot GOP elitists only understand how to market to people exactly like themselves, i.e. socially liberal urban professionals with lots of college education. That myopic view is one reason why they wanted Romney. They think they can get the “independent” Democrat voters who think, act and live like them to switch sides.
In reality, the biggest disconnect out there is how so many minority voters are SOCIALLY CONSERVATIVE but vote Democrat, even though their party doesn’t speak to those views at all. A better strategy would be to push social conservatism to try to make Hispanics and others realize that the Republicans are the party of traditional morality and family values.
So this self-absorbed view on the part of the GOP establishment, assuming that the only important voters are ones who think exactly like them, is another reason they’ll probably lose.