As someone who manages FB pages with well over 1 million fans, I can tell you for a fact: Timeline has DESTROYED Facebook. It is a gun to their head. It makes utterly no sense at all.
Timeline sicks. I can’t stand it, and no on else I know on FB can stand it either.
The format they had prior to that was great - I don’t know why they felt they had to go screw with a good thing.
I use FB to keep in touch with friends and family across the country, and I went to one of my friend’s profiles to get her info to send a real birthday card. She had switched to timeline (I haven’t yet) and I couldn’t find any information at all. It looked like a complete mess and made no sense at all.