People tuning in on the way home from work -- and that is what makes the time slot so prized -- are listening to the radio to hear about those important items.
But Savage has the talent like few others to attract listeners to hear him read a telephone book -- with personal stories about growing up and what he had for lunch.
IMO
BTW.. San Francisco's famous conservative station KSFO dropped C2C which they've had for years, years and years; Red Eye Radio replaced C2C; sister station KGO did have Red Eye Radio and now has Bloomberg shows during the overnight hours. Sounds good. Bloomberg could be very interesting even if I am not likely to use what I learn.
I like redeye radio. it’s a nice change from ‘ghost to ghost’