Jobs invented multiple new types of products.
The notion that he bamboozled millions of customers into abandoning superior competitive products for Apple’s stuff is just silly.
The iPod, iPhone and iPad (and possibly others) were entirely new types of products. They didn’t exist before he created them.
Competitors have been playing catch-up ever since.
And I don’t own a single Apple product.
Don't get me wrong, I know very little about jobs and even less about his products. I own a computer (Dell, 5 years old) and a simple cell phone and that's the extent of my electronic inventory.
What I was pointing out is that the author of this piece seems to contradict himself concerning marketing or the lack thereof.
I don't have an opinion about Jobs and his products except that I did read once that Jobs was not a Christian and if that's true, I could comment at length about that.