She distributed literature with a barcode on it. You can take your handy dandy cellphone and with the right ap in place SCAN such a barcode and go immediately to the cellphone compatible website of the candidate.
If you are the candidate, you should be able to arrange before hand to PAY FOR THE CALLS in case there are any charges applicable ~ most folks with "data access" are unlimited, but some people rarely use the limited "data" available on a per use basis so they'd appreciate it.
Work it out with the web site company how any costs with cell companies will be dealt with ~ you should do that so you get the voter to look at your story board and face ~ I'd use a young face BTW.
This approach does two very important things for you ~ it puts you in contact with young people who don't watch TV or read newspapers. That's most of them.
The other important thing is you cut out the middle men in the political campaign advertising business.
I"d be happy to put you in contact with some really low cost guys who can advise you in every particular ~ starting today as soon as I give them a call. And this gal who just won? I'm calling her kid too. Dude has a future. Move over Dick Morris!
Counting who has more yard signs is still the most effective method.
Candace says during her stump speech that her kid works for google. The newspaper article sorta mentions it. So they put together a very advanced social media and google ad campaign.