“It was also one question Reagan kept asking:
‘Are you better off today or 4 years ago.’ “
Very true. Just as James Carville kept Clinton on message with, “The economy, stupid” in 1992. Even Obama’s “Hope and Change” was effective with a US public tired of eight years of declining personal income and perpetual war under George W. Bush.
A singular message, targeted directly at the opponent’s key weakness, and repeated ad nauseam can be highly effective in a political campaign. Does anyone know what Romney’s theme (core message) is?
I don't have a clue.
I am not on fire for Romney, as my tag line states I am on fire to get rid of the Kenyan. I have had this tag line since way before Mittens backed into the nomination.
I didn't care for any of our choices with the possible exception of Herman Cain. I didn't really know much about him, I liked his seemingly straight forward of telling it like it is.
He wimped out in my humble opinion. Yes the allegations were severe, however you must have thick skin to run a successful campaign.
I’ll tell you what his theme should be: Unleash America’s Greatness.
He should base his campaign around the idea that American Exceptionalism is being purposefully restrained by the current Administration and he views his job to be freeing the giant and getting out of its way.
Govt regulation is tying down America’s traditional engine of economic growth. We have a history of powering the world’s economy. This Administration won’t even let us power our own.
America built the premiere health care system of the world. It educates most of the worlds doctors and provides most of the innovations. Instead of killing the golden goose with Obamatax, would should unleash the greatness of America’s heath care system.
The federal model was ingenious. Mitty should quote Franklin, if you can keep it. Say his job IS to empower our Republic and its federal model. States should lead the way. (A federalist campaign against statism is really his only defense against Romneytax.) Unleash the federal model that made America great.
He should say that Obama wants to move ‘forward’ with burdens that bind what makes us great. Romney wants to unleash America from the very restraints by which this Administration has tied down our greatness. Move forward with the failure and economic decline of the last four years? NEVER. Instead America needs to be unleashed from the last four years.
But then, I’m passionate about America. I have yet to see the same in the etch a sketch campaign...
Romney’s message is “Believe in America”, and his sub-theme is “Obama’s not working.”
Does it sound like “Hope and Change”?
Yes it does. Do I believe it’s a great slogan? No. But I thought Hope and Change was ridiculous. McCain never found a slogan that he could stick with for more than two weeks.
“Forward” is a joke.
Romney will win in November because he will raise enough money to counter the Obama negative campaign.