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Supporting gay rights is good for business
SALON ^ | July 4 2012 | Lauren Kelley

Posted on 07/08/2012 10:54:08 AM PDT by scottjewell

. . . The risk-reward equation for corporate advocacy has changed over time, says Bob Witeck, president of the District-based Witeck Communications, which specializes in the gay and lesbian consumer markets.

What’s the worst thing that could happen to Kraft? A denouncement from a special-interest group like One Million Moms….

What’s the best thing?

An army of people sends your product around the Internet, and your century-old brand suddenly seems cutting-edge.

Indeed, Oreo’s “gay cookie” stunt got a lot of people who might not ordinarily be inclined to shill for one of the largest food corporations in the world to declare its love for Kraft products all over social media.

Capitalistic motivations aside, it is good news that Oreo put out that rainbow cookie image; it reinforces the fact that LGBTQ acceptance is now something close to mainstream. And it shows what little tolerance our society now has for outright bigotry.

This is a lesson the Salvation Army is learning, rather painfully, this summer. The international charity made waves earlier this month when one of its employees, Major Andrew Craibe, went on an Australian radio show and was questioned by one of the show’s gay hosts, Serena Ryan:. . . the Salvation Army is learning the lesson that Kraft obviously already knows: the tide is turning, and you have to turn with it to keep making a buck.

(Excerpt) Read more at salon.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: homosexualagenda; jerrysandusky; oreo; pedophiles; salvationarmy; sodomhusseinobama
" the tide is turning, and you have to turn with it to keep making a buck."

I wonder if certain events - global collapse, global war - stem the tide and even reverse it?

1 posted on 07/08/2012 10:54:19 AM PDT by scottjewell
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Typo: I meant would these events stem the tide, and even reverse it?

Add to this some sort of natural disaster, or epidemic. I cannot help feeling that this whole, big, global gay agenda rode in on the wave of what Howe and Strauss call “the Unravelling”: A period based on economic prosperity, mobility, and individual identity rights. Hence, it would “ride out” on the new era: Of a return to a consensus, of renewed civic pride brought about by economic disaster and global war: I cannot believe this is anything that will truly last.


2 posted on 07/08/2012 10:57:35 AM PDT by scottjewell
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To: scottjewell

Sorry, but I don’t *buy* this nonsense. Companies are more likely to get sales by not going along with immorality.


3 posted on 07/08/2012 10:57:48 AM PDT by SumProVita (Cogito, ergo...Sum Pro Vita. (Modified Decartes))
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To: scottjewell

...so is G-d a bigot, sodomites?


4 posted on 07/08/2012 10:57:48 AM PDT by who knows what evil? (G-d saved more animals than people on the ark...www.siameserescue.org.)
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To: scottjewell

At the rate things are going, I’ll be able to marry my dog in the next year or two. I’ve always loved her big brown eyes.

/sarc


5 posted on 07/08/2012 10:59:27 AM PDT by mrpotatohead
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To: SumProVita

Well, I think there is something to it, unfortunately. However, I think that just because it is true at the current moment, does not mean it will be true 7 or 10 years from now. The saeculum of history bends toward morality.


6 posted on 07/08/2012 10:59:55 AM PDT by scottjewell
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To: mrpotatohead

I think “the times they are a changin’” can work both ways. Those who have jumped on this LGBTQ band wagon may be in for a big fat surprise in the coming decades.


7 posted on 07/08/2012 11:01:43 AM PDT by scottjewell
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To: scottjewell

“Indeed, Oreo’s “gay cookie” stunt got a lot of people who might not ordinarily be inclined to shill for one of the largest food corporations in the world to declare its love for Kraft products all over social media.”

Gee, it made me go to Trader Joe’s and buy Joe-Joe’s. They’re much better than Oreo’s. My daughter made me try one with Nuttella. Good thing I don’t get PMS any more!


8 posted on 07/08/2012 11:02:25 AM PDT by pops88 (Standing with Breitbart for truth.)
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To: scottjewell

“You can be sure that Oreo, which is made by Nabisco, which in turn is owned by mega food corporation Kraft, knew exactly what it was getting into. Kraft knew it would rile some homophobes’ feathers but that the majority of Americans who now support same-sex marriage would hold more weight.”

That is simply not true. A know a guy who is a stocker at a grocery store and he reports that during a normal day, they would have to restock to Oreo shelf twice, but since Oreo went all gay and all, he may have to restock Oreos once a week. And for the first time every, he has found packs or Oreos in the store that have been smashed and if they are smashed, they cannot be sold.


9 posted on 07/08/2012 11:05:01 AM PDT by Uncle Slayton
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To: scottjewell

“declare its love for Kraft products all over social media.”

Boy, we just can’t wait until Kraft comes out with “Mac & Frank”....(dripping with sarcasm)


10 posted on 07/08/2012 11:08:12 AM PDT by Stormdog (A rifle transforms one from subject to Citizen)
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To: scottjewell
I think the voices of dissent, angry, frustrated, simmering - are something which tells of a storm on the horizon: The ignore at their own peril, from a June article:_____________________________ "Gay OREO inspires Outrage Not everyone is happy with Oreo's support for gay rights on Facebook. Oreo did its thing for Pride Week yesterday, posting a Facebook status update with an image of a rainbow-colored Oreo cookie imposed over messages stating simply, "Proudly support love!" and "June 25/Pride." Nice, neat and to the point, and entirely unsurprisingly it attracted no small amount of publicity - some of it, sadly, rather less than complimentary. Some of the negative comments claim to be frustrated by the politicization of the cookies, but most are a bit more straight-up anti-gay, like that of Janis Petron, who wrote, "You gay people make me sick, God made us to be man and women not gay or lesbian p.s. NO MORE OREOS." Or Cody Patterson, who said, "I can't support a business that supports gays." Aaron Foster described Oreo parent company Kraft as "Yet another liberal company destroying our religious values and teaching immorality," while Trevor Day pasted himself in the face with the Frying Pan of Unintentional Irony by stating, "Gays can all go kill them selves they are sinners and will burn in hell" while rocking a Neil Patrick Harris avatar. Mads Fjord pointed out the inevitable counter-campaign boycott, telling his Facebook followers, "Hate [homosexuals] so much. So many whose skulls I want to smash in with a hammer. I thank those who support this boycott and GOD BLESS AMERICA." And yes, there is apparently some form of boycott going on, although the actual level of organization looks iffy at best - hardly a surprise to anyone who's seen the One Million Moms in action. Kraft, for its part, is unfazed, issuing a statement reiterating its support for gay rights." http://www.escapistmagazine.com/news/view/118126-Gay-Oreo-Inspires-Internet-Outrage
11 posted on 07/08/2012 11:08:31 AM PDT by scottjewell
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To: scottjewell

Supporting gay rights is good for business ONLY because it is politically correct right now. Logically, it makes sense to treat paying customers as just that, customers. Nobody knows their sexuality (what they do in the bedroom) when they walk through the door. Same with employment. I don’t care what you do on your off time (as long as it’s not illegal), just show up and give me your ‘A’ game.


12 posted on 07/08/2012 11:09:53 AM PDT by Clock King
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To: Uncle Slayton

Thanks for that info. Kraft and other companies may be hyping up facts for the media.

Truth and time will tell...


13 posted on 07/08/2012 11:10:20 AM PDT by scottjewell
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Who knows what color is derived from mixing all others? Because in the end, that’s what this is all about.


14 posted on 07/08/2012 11:13:33 AM PDT by Gene Eric (Demoralization is a weapon of the enemy. Don't get it, don't spread it!)
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To: scottjewell

Sure it is. Once I get wind of a business being a commie lib thing or supporting the commie lib agenda, I just don’t deal with them anymore. Not a boycott. Just a personal “choice” thing.


15 posted on 07/08/2012 11:14:22 AM PDT by FlingWingFlyer (Help reduce voter fraud in America! If you see something, say something!)
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This is all just a big rush to some insane global new morality which is being ushered in by the Left: little will it last them.

“Democratic Party ushering in immoral era of abortions, same-sex marriage and open homosexuality in U.S. say traditional Christians, Jews & Muslims.”

http://billparks.newsvine.com/_news/2012/02/16/10427383-democratic-party-ushering-in-immoral-era-of-abortions-same-sex-marriage-and-open-homosexuality-in-us-say-traditional-christians-jews-muslims


16 posted on 07/08/2012 11:15:23 AM PDT by scottjewell
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To: scottjewell
pandering to the filthy 1%, will lose more than 1% of their business... so how is that good for business???
17 posted on 07/08/2012 11:20:27 AM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: scottjewell

“What does it profit a man to gain the world, and lose his soul?”


18 posted on 07/08/2012 11:27:55 AM PDT by JSDude1
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To: scottjewell

It’s obviously too much to just expect a decent product or service.


19 posted on 07/08/2012 11:35:24 AM PDT by onedoug
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To: onedoug

Right: Since when do companies and corporations have to take a side in the culture wars?


20 posted on 07/08/2012 11:37:45 AM PDT by scottjewell
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To: JSDude1

“What does it profit a man to gain the world, and lose his soul?”

Right. In a dark era, morality is for the few.


21 posted on 07/08/2012 11:39:02 AM PDT by scottjewell
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To: scottjewell

Since they hire homosexual activists to run their public relations and advertising departments.


22 posted on 07/08/2012 11:42:58 AM PDT by petitfour
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To: scottjewell

Yeah, right. I guess that’s why J.C. Penney’s profits have fallen so sharply in recent months.


23 posted on 07/08/2012 11:48:54 AM PDT by GreenHornet
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To: scottjewell

This is il-informed blather. Many companies have made this mistake, and it always ends badly. Most people aren’t “homophobic,” but they’re sick of this garbage. They quietly stop by products. In large numbers. It’s not a formal boycot, but that just means once the ball is rolling, there’s no organization to appease. Watch the next quarters’ numbers - they will be BAD.


24 posted on 07/08/2012 11:49:45 AM PDT by piytar (The predator-class is furious that their prey are shooting back.)
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To: scottjewell

The article mentions J.C. Penny and Ellen Degeneres but fails to mention J.C. Penny’s 18.9% drop in same store sales in the First Quarter.


25 posted on 07/08/2012 11:51:02 AM PDT by MulberryDraw (That which cannot be paid, won't be paid.)
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To: GreenHornet

Yup. Jaguar also targetted the gay community - almost sunk the brand. There are numerous other examples.


26 posted on 07/08/2012 11:52:04 AM PDT by piytar (The predator-class is furious that their prey are shooting back.)
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To: scottjewell

“Larry Brinkin, San Francisco gay rights icon, arrested on child porn charges: police

Gay rights icon Larry Brinkin, 66, has been arrested on charges of child pornography, according to San Francisco police, for allegedly exchanging emails that contained images of children as young as a year old.”

BY RHEANA MURRAY / NEW YORK DAILY NEWS
Tuesday, June 26, 2012

-

“PORTLAND, Ore. –  A man on parole for trying to infect children with HIV nearly 20 years ago pulled a boy into a Portland restaurant bathroom over the weekend, attempted to sexually assault him and then stabbed him several times, police said.”

(AP. July 3, 2012 )


27 posted on 07/08/2012 11:53:51 AM PDT by Sir Francis Dashwood ("Arjuna, why have you have dropped your bow???")
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To: scottjewell

One Million Moms = one million households with one or more kids = cookies.

One million homosexuals = one million mostly childless households = death of the cookie monster.

“Indeed, Oreo’s “gay cookie” stunt got a lot of people who might not ordinarily be inclined to shill for one of the largest food corporations in the world to declare its love for Kraft products all over social media.”

Shilling for the politicization of a product doesn’t necessarily translate to sales. I’ve been waiting for Kraft to trumpet its huge success with this stunt but have yet to see it.

If internet exposure was all that they claim... voting turn out is going to be off the charts this election cycle!


28 posted on 07/08/2012 12:02:33 PM PDT by loboinok (Gun control is hitting what you aim at!)
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To: loboinok

Yes, it may have a whole different effect come election time.


29 posted on 07/08/2012 12:05:25 PM PDT by scottjewell
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To: scottjewell

The tide hasn’t been turning for me. I believe I remain unaffected by the slow avalanche of immorality that has been with us for some time.


30 posted on 07/08/2012 12:06:15 PM PDT by Tau Food (Tom Hoefling for President - 2012)
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To: scottjewell
I read the article with the expectations that hard numbers over a period of time would be included. The article is just a fantasy piece based on overemotional hype and “hipness” towards paraphilia.

I am truly disappointed in ‘Salon’. I expected a scholarly article that is the trademark of that miraculous publication and ideology./s 1^

31 posted on 07/08/2012 12:06:48 PM PDT by rollo tomasi (Working hard to pay for deadbeats and corrupt politicians)
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To: SumProVita

Sorry, but I don’t *buy* this nonsense. Companies are more likely to get sales by not going along with immorality.

&&&
But, if the sodomy lobby keeps repeating something, it becomes true, you see?


32 posted on 07/08/2012 12:07:39 PM PDT by Bigg Red (Pray for our republic.)
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These DORRITOS gay Super Bowl commercials from last year never made it on air. But I wonder if they will air them at some point as “gays are so good for business”:

http://www.youtube.com/watch?v=IcfViklWRsU

http://www.youtube.com/watch?v=XjGCP0QT71Q


33 posted on 07/08/2012 12:09:55 PM PDT by scottjewell
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To: rollo tomasi

“The article is just a fantasy piece based on overemotional hype and “hipness” towards paraphilia.”

Yep. That is the crux of the whole thing. Thus, in time it will collapse because its foundations are not real.


34 posted on 07/08/2012 12:14:31 PM PDT by scottjewell
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To: SumProVita

Quit politicizing everything already.


35 posted on 07/08/2012 12:15:02 PM PDT by ffusco (The President will return this country to what it once was...An arctic wasteland covered in ice.)
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To: scottjewell
In other words, the Salvation Army is learning the lesson that Kraft obviously already knows: the tide is turning, and you have to turn with it to keep making a buck.

"And do not be conformed to this world, but be transformed by the renewing of your mind, that you may prove what is that good and acceptable and perfect will of God." (Ro 12:2). That's enough for me!

36 posted on 07/08/2012 12:16:29 PM PDT by Former Fetus (Saved by grace through faith)
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To: Tau Food

“The tide hasn’t been turning for me. I believe I remain unaffected by the slow avalanche of immorality that has been with us for some time.”

Excellent for you!

I think may of us remain so.

My point was that the tide will turn at some point for the cultural landscape in general: And that much of what we see now will decline and even reverse.


37 posted on 07/08/2012 12:17:37 PM PDT by scottjewell
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To: scottjewell
Trading 97% of the market for 3 % of the market is good for business huh????? Oh... sorry... there they go using obamanomics to prove a point. Never mind.

LLS

38 posted on 07/08/2012 12:18:25 PM PDT by LibLieSlayer (Don't Tread On Me)
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To: onedoug

A tasty snack is all I expect from Nabisco, their personal beliefs are irrelevant.


39 posted on 07/08/2012 12:18:42 PM PDT by ffusco (The President will return this country to what it once was...An arctic wasteland covered in ice.)
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To: onedoug

A tasty snack is all I expect from Nabisco, their personal beliefs are irrelevant.


40 posted on 07/08/2012 12:18:42 PM PDT by ffusco (The President will return this country to what it once was...An arctic wasteland covered in ice.)
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To: Former Fetus

“And do not be conformed to this world, but be transformed by the renewing of your mind, that you may prove what is that good and acceptable and perfect will of God.” (Ro 12:2). That’s enough for me!”

Yes, edifying scripture indeed.

And think also of what Jesus says in Matthew 7:13:

“Enter through the narrow gate: for wide is the gate and broad is the way which leads to destruction, and many there are who go through that way. But narrow is the gate and narrow is the way which leads to life, and few ever find it.”


41 posted on 07/08/2012 12:24:16 PM PDT by scottjewell
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To: ffusco

“A tasty snack is all I expect from Nabisco, their personal beliefs are irrelevant.”

Right, but Nabisco is not content to keep it that way.


42 posted on 07/08/2012 12:25:37 PM PDT by scottjewell
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To: scottjewell

Oh...this is from salon......they’re the experts on everything......


43 posted on 07/08/2012 1:08:43 PM PDT by blueunicorn6 ("A crack shot and a good dancer")
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To: scottjewell
The rainbow is a symbol of God's covenant with mankind that he will never destroy the earth again in a flood.

It is NOT, and I repeat NOT, a symbol of homos or sodomy. To use it in such a way, is frankly satanic.

44 posted on 07/08/2012 1:44:41 PM PDT by Edward Teach
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To: Edward Teach

True. But Microsoft is indeed using it in just such a way.


45 posted on 07/08/2012 1:57:08 PM PDT by scottjewell
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To: ffusco

Like what?


46 posted on 07/08/2012 2:56:58 PM PDT by SumProVita (Cogito, ergo...Sum Pro Vita. (Modified Decartes))
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To: scottjewell
Indeed, Oreo’s “gay cookie” stunt got a lot of people who might not ordinarily be inclined to shill for one of the largest food corporations in the world to declare its love for Kraft products all over social media.

If you're a gullible moron, and assume everyone else is, that might be a coherent observation.

If you think that 10,000 people voting once each is equivalent to 250 perverts with an internet connection voting 40 times each, you'll believe anything.

I hope corporations large and small are smarter than that, if they plan to keep their customers..

47 posted on 07/08/2012 4:16:52 PM PDT by publius911 (Formerly Publius 6961, formerly jennsdad)
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To: scottjewell

Folks who think this is only to cater to the 1% (is it even that) of American homos obviously have not spent time with today’s youth. The overwhelming majority of them have been brought up not to “judge.” The last thing they want to do is have any moral standards and be a “hater.” They think it’s “cool” to support this disgusting, immoral agenda hence why this stuff is being “liked” so much. Sadly for them, God will not be mocked. It is He who will deliver our country from Satan.


48 posted on 07/09/2012 8:19:49 AM PDT by godgunsglory59
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To: scottjewell
You forgot the BARF ALERT!
49 posted on 07/10/2012 7:22:05 AM PDT by DBeers (†)
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To: DBeers

“You forgot the BARF ALERT!”

Sorry, my bad.


50 posted on 07/10/2012 9:16:21 AM PDT by scottjewell
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