“I’m sure a Ford pickup at Audi pricing will be a huge hit.”
Meanwhile the American cars go around and around the Nascar tracks, little or no innovation technology-wise.
Did you know Audi has won 24 hours of LeMans 11 of the last 13 years; first with gasoline, next diesel (first ever), and this year hybrid (first ever).
VW Group builds cars of all price ranges. Higher price range vehicles and racing prepare for future innovations in all lines.
Whoops. The (former big) three all but gave up the luxury market (except Cadillac).
Nascar isn’t technology.
It’s entertainment.
(Very profitable entertainment)
Mild steel is good stuff. It’s readily welded and performs consistently in crashes.
God gave us mild steel and cast iron to make vehicles for the masses.