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How Ted Cruz Did It
Townhall.com ^ | August 3, 2012 | Matt Mackiwiak

Posted on 08/03/2012 10:01:13 AM PDT by Kaslin

Tea party insurgent Ted Cruz’s thrilling and improbable victory over Texas Lieutenant Governor David Dewhurst in Texas’s GOP Senate primary provides a model for future long-shot candidates to follow, though repeating what Cruz did will be difficult.

A long line of dominoes had to fall, in the precise order that they did, for Cruz to overcome an opponent who had every advantage a political candidate can have.

Dewhurst had unlimited financing (he spent at least $19.9 million of his own money), universal name recognition, unanimous support from the Austin political establishment and massive political power as the leader of the Texas Senate.

Ted Cruz had courage, wisdom and a hunch.

When Cruz’s eventual campaign manager told me in early 2011 that the former Texas solicitor general would likely run for retiring U.S. Senator Kay Bailey Hutchison’s Senate seat, I scoffed at the idea. The race was beyond his reach, he couldn’t raise enough money, he had never been on the ballot before, other likely candidates possessed statewide name recognition and Cruz’s Hispanic surname would hurt him in a Republican primary.

But Cruz and his team were undeterred by the naysayers. They went to work.

In Texas, if a primary candidate wins less than 50 percent of the vote, the top two primary candidates advance to a runoff. Cruz’s biggest insight was that he could win a runoff against Dewhurst; the hard part would be making it to the runoff.

Cruz set out to build the largest grassroots army in Texas history, believing that passionate supporters would act as force multipliers.

But first he needed help.

In politics, the shape of the field determines the race. Cruz needed to become the consensus conservative candidate in order to make it a one-on-one race against Dewhurst, so he could nationalize the campaign. When it began, four candidates sought the conservative mantle: Cruz, Railroad Commissioners Michael Williams and Elizabeth Ames Jones and former Secretary of State Roger Williams. Cruz came out ahead by outworking and outperforming his competition.

Early on, Cruz won the support of the Club for Growth and FreedomWorks (and later the Tea Party Express), whose outside efforts would prove critical later. He unexpectedly raised significant money (about $1 million every three months), a task made more difficult by the large, unsettled field.

Conservatives gradually lined up behind Cruz, giving him momentum and forcing the other conservative candidates to drop out. By the filing deadline, Cruz was the only tea party candidate in the race.

Traditionally, Texas has March primaries. But wrangling and a court battle over the state’s redistricting map forced election officials to move the primary to late May, with a runoff in the dog days of summer in late July, ultimately reducing turnout and giving Cruz more time to raise money and build momentum.

And Cruz’s momentum kept building. National Review put him on its cover, just as it had put Marco Rubio on its cover two years before. Syndicated columnist George Will wrote a glowing column in which he described Cruz as a candidate who was “as good as it gets.”

The five strongest conservatives in the U.S. Senate — Jim DeMint, Rand Paul, Mike Lee, Pat Toomey and Tom Coburn — all endorsed him. Talk radio followed, with Mark Levin, Glenn Beck and eventually Sean Hannity endorsing Cruz.

This momentum forced two other potential candidates — Rep. Michael McCaul (R-TX) and State Senator Dan Patrick — not to run, keeping Cruz as the only movement conservative in the field.

But there may have never been a runoff between Cruz and Dewhurst were it not for two crucial late developments. Ten days before the runoff, Ron Paul endorsed Cruz, which brought Paul’s supporters into the fold. Then former Governor Sarah Palin (R-AK) endorsed him, bringing in a wave of invaluable earned media, small donor contributions and momentum. Those endorsements helped Cruz get enough votes in the May 29 primary to force a runoff. At that point, the race’s ultimate result was inevitable.

Two months later, on runoff election night, Cruz’s rabid volunteer base, outside support and huge momentum carried him to a crushing 13-point win.

Cruz is a once-in-a-generation candidate who ran a nearly flawless campaign in a favorable political environment. But he never should have been able to win. Indeed, as he has said to his supporters, “I alone could not win this race. But with your help, we could not lose.”


TOPICS: Editorial; Politics/Elections; US: Texas
KEYWORDS: daviddewhurst; teaparty; tedcruz
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1 posted on 08/03/2012 10:01:18 AM PDT by Kaslin
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To: Kaslin

I think the author overlooked the fact that Dewhurst sucks.


2 posted on 08/03/2012 10:04:08 AM PDT by South40 ("Islam has a proud tradition of tolerance." Hussein Obama, Cairo, Egypt, June 4, 2009)
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To: Kaslin
Dewhurst helped with his bully-boy lies and tactics. People aren't going to put up with that crap anymore.

/johnny

3 posted on 08/03/2012 10:07:27 AM PDT by JRandomFreeper (Gone Galt)
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To: Kaslin

Boils down to, against all odds, conservatives did not choose the circular firing squad approach this time. As momentum built toward Cruz, the others withdrew.

Marvelous what can be accomplished when conservatives don’t bicker and bitch to the bitter end.


4 posted on 08/03/2012 10:10:27 AM PDT by Houghton M.
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To: South40
I think the author overlooked the fact that Dewhurst sucks.

Looking at the current batch of senators, I don't see sucking as a disqualifier.

5 posted on 08/03/2012 10:12:57 AM PDT by KarlInOhio (Recycled Olympic tagline Shut up, Bob Costas. Shut up! Shut up! Shut up! Shut up! Shut up! Shut up!)
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To: Kaslin
Two months later, on runoff election night, Cruz’s rabid volunteer base, outside support and huge momentum carried him to a crushing 13-point win.

I much prefer "enthusiastic" to "rabid."

6 posted on 08/03/2012 10:14:22 AM PDT by Night Hides Not (My dream ticket for 2012 is John Galt & Dagny Taggart!)
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To: JRandomFreeper
Dewhurst helped with his bully-boy lies and tactics. People aren't going to put up with that crap anymore.

If he'd stuck with his positive "this is what I'll do" ads, I think Dewhurst would have won. Sure, he was merely playing the part of a real conservative in those ads, but they were effective. His attack ads were lame-ass and unconvincing and only helped Cruz.

7 posted on 08/03/2012 10:14:32 AM PDT by Sans-Culotte ( Pray for Obama- Psalm 109:8)
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To: Kaslin

We need to establish a few Cruz-like for the next election in 2 yrs. Use this model & get active.


8 posted on 08/03/2012 10:16:58 AM PDT by Digger (If RINO is your selection then failure is your election)
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To: Kaslin

“though repeating what Cruz did will be difficult”.

Like so many other out of touch pundits, this author underestimates the power of determined, fed up Tea Party activists.


9 posted on 08/03/2012 10:18:17 AM PDT by Mountain Mary (Voting for the lesser of two evils is still voting for evil.)
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To: Kaslin

I’m happy Cruz got elected. I’m unhappy that SENATOR!! I SAY! I SAY! SENATOR! DID YOU HEAR THAT? I’M A TEXAS STATE SENATOR!!! Dan Patrick has turned in to such a political crackhead who has developed an ego so big he can’t contain himself. His outrageous behavior during his support of Dewhurst was sickening. Patrick has turned in to what he railed against for so many years. What a jerk he has become.


10 posted on 08/03/2012 10:20:38 AM PDT by isthisnickcool (Sharia? No thanks!)
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To: isthisnickcool

If your going to play in Texas, you better have a fiddle in the band.

Remember that song?

Well, if your going to win in Texas, you better flank your opponent to the RIGHT.

It’s that simple.


11 posted on 08/03/2012 10:26:05 AM PDT by skinndogNN
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To: Kaslin

(he spent at least $19.9 million of his own money)????

For a $174,000 a year job!?!?!?


12 posted on 08/03/2012 10:27:18 AM PDT by Sybeck1
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To: Kaslin
liberal arts degree book cover Pictures, Images and Photos

Cruz was helped immensely by an inept Dewhurst campaign that blew all it's cash on negative ads.

As any Poli-Sci major will tell you, negative ads are supposed to depress turnout. But used in the massive quantities Dewhurst did it had the opposite effect, people turned out in droves to vote against him.

Now that Poli-Sci major that came up with this scheme for Dewhurst can go back to serving latte at Starbucks.

13 posted on 08/03/2012 10:31:05 AM PDT by Snickering Hound
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To: KarlInOhio; South40
"Looking at the current batch of senators, I don't see sucking as a disqualifier."

I understand your viewpoint, but I believe Lt. Gov. Dewhurst's behavior in the campaign made a huge difference to many Texas Republicans and gave the win to Ted Cruz.

I believe tens of thousands of Republican primary voters were surprised by the sleazy, dishonest campaign ads that Dewhurst and his PAC supporters approved and he came to be seen as a person without honor. I know it was shocking to our family. I have my doubts now that Dewhurst is worthy of holding public office, let alone one of the most influential positions in Texas state government.

14 posted on 08/03/2012 10:38:24 AM PDT by Unmarked Package
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To: Kaslin
Eric Holder deserves as much credit as anyone... without the long delays in the primary voting, the result of challenges from the Justice Dept.... Cruz would never have had TIME to overcome the name recognition factor.
15 posted on 08/03/2012 10:42:12 AM PDT by SomeCallMeTim ( The best minds are not in government. If any were, business would hire them)
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To: South40

Well so does Obumbo,so explain that,didn’t stop him,The Marxist is still loved by the morons in this country


16 posted on 08/03/2012 10:49:25 AM PDT by ballplayer
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To: Mountain Mary

Like so many other out of touch pundits, this author underestimates the power of determined, fed up Tea Party activists.

AMEN!


17 posted on 08/03/2012 10:52:10 AM PDT by Scarlet Pimpernel (And what rough beast, its hour come round at last, Slouches towards Bethlehem to be born?)
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To: ballplayer
Well so does Obumbo,so explain that

Two unpopular wars and a liberal slanted media who sold the public on the idea that the failing economy was the fault of the Republicans AND the idea that a well-spoken and charismatic young senator from Illinois would or could change things. That explains Obama. But you already knew that.

18 posted on 08/03/2012 11:03:35 AM PDT by South40 ("Islam has a proud tradition of tolerance." Hussein Obama, Cairo, Egypt, June 4, 2009)
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To: Kaslin

IMHO Pols like Dewhurst and Perry were allowed to play crony capitalist, big spending, pro amnesty behind the scenes pols because they passed a lot of the agenda of the evangelical, pro-life activists. I know many of them and they all backed Dewhurst. The reasons they would expouse is his pro life legislation and other social legislation.

Well I think all this is fine and good and I am for the pro life legislation, but many Texans are tired of Austin neglecting fiscal responsibility and most of the conservative legislation being held up by the leadership. I want all three legs of the conservative agenda, and I am not going to be bought off with just one.


19 posted on 08/03/2012 11:04:23 AM PDT by lone star annie
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To: KarlInOhio
Looking at the current batch of senators, I don't see sucking as a disqualifier.

lol! No, but Texas voters were provided a far better alternative in Ted Cruz.

20 posted on 08/03/2012 11:06:19 AM PDT by South40 ("Islam has a proud tradition of tolerance." Hussein Obama, Cairo, Egypt, June 4, 2009)
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