He is correct, however. It is propaganda.
It's pure Alinsky.
"RULE 12: Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)"
It's so simple even Bam-Bam the jug-eared wonder, chooming his brains out in a beat-up microbus, can understand it.