What else can explain the desire of big companies to support the tax? Even if the tax must be directly billed to the consumer, the big ISPs can lower their rates to make the tax “look” like the rates stay the same until the smaller ones are out of business.
This tax does not enhance competition, imo...it erodes it.
So what is keeping the big companies from lowering their rates by the same amount now in order to drive the small companies out of business.