Bull.
There is package deflation to hide the costs.
The price of dog food hasn’t changed much. A 20 pound bag of Beniful kibbles was 15 bucks..Then the 17 pound bag was 15 bucks.. Now the 14 pound bag is 15 bucks.
I used to buy Kroger frozen vegetables for a buck a pound.. Still a buck on sale but it’s now 12 ounces.
Yep, I’ve noticed the package size reduction myself.
Especially with ice cream.
Costco still sells the full half-gallon ice cream containers, though.