The harder they try to make it cool to not smoke the cooler it will be to smoke. Teenagers have a natural rebellious instinct. They should start handing out free smokes for good grades, that would make it nerdy to smoke and kids won’t want to.
Yep. It was true 30 years ago when I started smoking as a teenager and it seems to be true today.
On a related note, give me some time and I'll bet I could find a paparazzi photo of every single pop/movie star that is famous with kids today puffing on a cigarette (with the possible exception of Taylor Swift).