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H/T EDINVA and Sunken Civ
Arnault is the CEO of LVMH, the acronym for the French luxury goods conglomerate Louis Vuitton Moêt Hennessey. Luxury goods like champagne, perfume, fashion, are a very large sector of France’s export economy. Arnault has done a magnificent job of promoting French priducts, and minting their world renowned high quality.
For this, the socialist government wants to repay him with a kick in the derrière and a 75% tax on the fruits if his labor.
Monsieur Arnault now has a portfolio of more than 60 French luxury brands, including
Moêt champagne
Hennessey cognac
Louis Vuitton
fashion & leather goods
Dior Parfum
Tag Heuer
watches
Château d’Yquem
wine producer
He cannot take his businesses with him, but this is a big statement and a warning that the highly productive members of French society are not going to surrender to the State.
The next move on the part of M.Arnault would be to scale back his businesses. This means laying off employees and reducing output, which would serve to ratchet up prices on already expensive luxury goods but would, in essence, cut the tax revenue.
When asked, “Comment peut-on dire << ketchup>> en français?”
M. Arnault replied, “On ne dit pas ça en français.”