Thank you.
I wonder if a good bumper sticker for moderates might be:
“Change and Hope: Vote Romney.”
It pretty much sums up how I think they’re feeling.
You made an important point. The GOP needs to win over at least some of the folks who voted for Obama last time. They don’t need to convince the people who opposed him last time. Almost no one who voted against Obama last time will have changed their minds to vote for him this time. So the ones in play are his supporters (and not ours, which is a good thing).
The thing is, many of those who voted for him did so believing that their vote proved something about themselves, that they were as people righteous and deep.
GOP is trying to tell them, yes you are righteous and deep, and thats why you are going to vote Romney/Ryan this time.