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(Elizabeth) Warren may retool TV ads -- Is urged to show a personal side
Boston Globe ^ | September 12, 2012 | Frank Phillips

Posted on 09/12/2012 4:17:58 AM PDT by Zakeet

Democratic Senate candidate Elizabeth Warren — amid growing unrest from party activists and leaders — is facing pressure to make a major shift in her television advertising with a new series of commercials that seek to soften her image, while focusing more directly on her GOP rival, Senator Scott Brown.

According to top Democratic leaders in Massachusetts, Warren campaign advisers are considering a new strategy that will be aimed at toning down what those leaders call the preachy tone that has dominated her ads until now. Instead, some of the spots would rely more on the voices of voters from all walks of life describing what Warren’s supporters say is the warm personality of a popular university professor. They would also zero in on Brown, acknowledging that while he is a likable public figure, he is not the moderate Republican that he makes himself out to be.

Television ads are considered critical to wooing independent voters in one of the most hotly contested Senate races nationwide.

[Snip]

The pressure on Warren to shift her media strategy comes as Democrats, including some in Washington, have become worried that her commercials give off an unappealing image. Several of the spots that ran through the summer featured Warren speaking directly to the camera, projecting what they termed a know-it-all and even off-putting likeness.

With her animated speaking style and tendency to gesticulate, Warren at times comes across as a “scolding advocate,” they said, while Brown’s own ads have helped him polish his image as a likable, Massachusetts-rooted political figure.

(Excerpt) Read more at boston.com ...


TOPICS: News/Current Events; Politics/Elections; US: Massachusetts
KEYWORDS: 2012election; fauxcahontas; lieawatha; ma2012; massachusetts; senate; warren
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To: Zakeet

Lie-a-watha.


21 posted on 09/12/2012 5:04:18 AM PDT by SERKIT ("Blazing Saddles" explains it all.......)
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To: Zakeet

I only care about single squaws with papooses!!


22 posted on 09/12/2012 5:05:01 AM PDT by Dr. Ursus
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To: Vaquero

LOLOL...good one!


23 posted on 09/12/2012 5:13:57 AM PDT by ProtectOurFreedom
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To: Zakeet

Rumor has it that this fine young disciple of Liz's will be featured in her newest ads.

24 posted on 09/12/2012 5:33:48 AM PDT by Gay State Conservative (If Obama's Reelected Imagine The Mess He'll Inherit!)
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To: Zakeet

Her retooling would result in a candidate of a different feather I guess.


25 posted on 09/12/2012 6:00:56 AM PDT by Mouton (Voting is an opiate of the electorate. Nothing changes no matter who wins..)
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To: eCSMaster

There’s a softer side to this strident, scolding, nasty b**ch?


26 posted on 09/12/2012 6:35:50 AM PDT by cpa4you (CPA4YOU)
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To: Vaquero

Re post 16:

Land O’ Lakes! She’s got four eyes... and four, uh, knees!


27 posted on 09/12/2012 6:37:36 AM PDT by Pearls Before Swine
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To: Vaquero

Re post 16:

Land O’ Lakes! She’s got four eyes... and four, uh, knees!


28 posted on 09/12/2012 6:37:48 AM PDT by Pearls Before Swine
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To: Zakeet

A personal side...I guess she can talk more about her fake Indian heritage.


29 posted on 09/12/2012 7:11:49 AM PDT by Republican Wildcat
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To: Gay State Conservative
regarding the Guy Fawkes(or is that suppose to be metrosexual Adrien Brody ) mask wearing, idiot.... the spunk sucking POS needs to learn that the Heroic do NOT wear masks to hide their identity.
30 posted on 09/12/2012 8:09:37 AM PDT by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you.)
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To: Vaquero
On the warpath...

31 posted on 09/12/2012 8:22:13 AM PDT by raccoonradio
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