Two words. Black market.
Or one acronym: RYO
I switched after hearing the super-tax on cigarettes was on the way. Then loaded way up after hearing the super-tax on RYO tobacco was on the way - and before my favorite supplier (D&R) got out of the business. Still rolling.
Yup, the black market has taken over here. People selling them by the carton cheaper than what you can buy in the store.