Keep in mind that these media conglomerates all have a vested interest in promoting readership and viewership in this election season. It’s like the NFL trying to fabricate “parity” to avoid the blowout games that used to drive down fan interest in the Super Bowl. These polls would show a neck-and-neck race between Romney and Obama even if one of them had announced that he’s dropping out of the race.
“media conglomerates all have a vested interest in promoting readership and viewership in this election season”
I agree that this is a major factor in the media strategy.