[Old Sarge]

Your ad is using facts and statistics.

There is no emotion, no feelings.

Your argument is invalid.

[John 3_19-21]

They should begin the ad with a little girl with a lemonade stand on a sunny morning.

First customer walks up (an elderly grampa-type)and says; “Good morning deary, I remember last year when you had this stand, the lemonade was good. I’ll have one.”


The man hands the little girl a dollar.

The girl says; “I’m sorry Mr. the lemonade is 3 dollars now.”

The man says; “But your sign says lemonade a dollar?”

“Yeah, I know” says the little girl; “I couldn’t get any one to stop if the sign said it was three dollars.”

Camera shot switches back and forth to the elderly man’s puzzled, paternal gaze and the little girls clueless innocent big-eyed stare. Fade out.

Finish the ad with the guy with the charts and graphs but, in the front lawn by the little girl off to the side and above rain clouds rolling in. fade out.