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Romney's Ad Buy Tops President's
Wall Street Journal ^ | October 10, 2012 | By LAURA MECKLER And DANNY YADRON

Posted on 10/10/2012 4:59:46 PM PDT by Oldeconomybuyer

For the first week of this election season, Mitt Romney is outspending President Barack Obama on television ads, with the Republican challenger dipping into a war chest amassed from an aggressive fundraising schedule.

Mr. Romney will spend about $16.8 million on television ads this week, according to ad-tracking data provided by media buyers, while Mr. Obama will spend about $15.5 million, down 30% from a week earlier, when the campaign spent heavily to air a two-minute, pre-debate spot.

When spending by independent super PACs is included, the mismatch is wider. Mr. Romney and his allies will combine for $31.4 million this week, compared with $19.7 million for Mr. Obama and his supporters, according to data from one media tracker.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Constitution/Conservatism; Government; News/Current Events; Politics/Elections
KEYWORDS: ads; dncstrategy; election2012; romney2012
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To: musicman; Jake8898; onyx; RedMDer; DJ MacWoW; trisham; TheOldLady; deoetdoctrinae; STARWISE; ...

Good ads!


21 posted on 10/10/2012 5:35:24 PM PDT by stephenjohnbanker (God, family, country, mom, apple pie, the girl next door and a Ford F250 to pull my boat.)
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My current favorite killer ad, from American Crossroads:

http://www.youtube.com/watch?v=zp4MuRY3o1Q&feature=player_embedded

It’s likely to long for most ad buys, maybe they’ll do a shorter version.


22 posted on 10/10/2012 5:42:08 PM PDT by D-fendr (Deus non alligatur sacramentis sed nos alligamur.)
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To: Jake8898

Click here to see who spent what where and when:

http://www.washingtonpost.com/wp-srv/special/politics/track-presidential-campaign-ads-2012/


23 posted on 10/10/2012 5:43:53 PM PDT by D-fendr (Deus non alligatur sacramentis sed nos alligamur.)
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To: Jake8898

Better link to see breakdowns, click on the categories on the left side:

http://www.washingtonpost.com/wp-srv/special/politics/track-presidential-campaign-ads-2012/whos-buying-ads/


24 posted on 10/10/2012 5:45:20 PM PDT by D-fendr (Deus non alligatur sacramentis sed nos alligamur.)
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To: D-fendr

Very good ad!!!!!!


25 posted on 10/10/2012 5:46:08 PM PDT by musicman (Until I see the REAL Long Form Vault BC, he's just "PRES__ENT" Obama = Without "ID")
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To: Jake8898

Romney wasn’t wasting his money. He held back while obama blew a few hundred million, smoked him in the debate, and now will spend beaucoup money in targeted areas.

It’s called strategy and smart money management. That’s why we need a guy like Romney in the Oval Office


26 posted on 10/10/2012 5:48:39 PM PDT by over3Owithabrain
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To: Oldeconomybuyer

Looks like Bamster shot his wad and peaked too soon.


27 posted on 10/10/2012 5:56:51 PM PDT by Arthurio
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To: over3Owithabrain

People who gave money to Obama may want their money back.
He wasted our tax money and he wasted his campaign money foolishly. How much money has Obama wasted? How much money did he spend we do not have?


28 posted on 10/10/2012 5:56:51 PM PDT by FreedBird
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To: entropy12

I also think that the tough primary focused him. He had to have good debates, he saw how Newt was rejuvenated after a stellar debate performance.


29 posted on 10/10/2012 5:59:47 PM PDT by ABQHispConservative
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To: All

Lots of ads in VA.. lots of persuasion mail too. They have both campaign ads, back to back and sometimes three in a row. I like the ones where Obama says “I approved this message” at the end of his ad and next Romney ad starts sticking it to him.


30 posted on 10/10/2012 6:01:32 PM PDT by newnhdad (Where will you be during the Election Riots of 2012/2013?)
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To: thingumbob
Hope they are incendiary bombs. Let er burn!

Pray for America

31 posted on 10/10/2012 6:04:05 PM PDT by bray (Islam- A billion medieval savages can't be wrong!)
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To: Oldeconomybuyer

“WE BEGIN BOMBING IN FIVE MINUTES.”
- Ronald Reagan


32 posted on 10/10/2012 6:05:02 PM PDT by WOSG (REPEAL AND REPLACE OBAMA. He stole America’s promise!)
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To: bray
Wasn't in the service so I can't say exactly but I can tell you that the plane is a B-52 bomber......

Funny how the battle cry out of the White Hut was 'Kill Romney'........looks like the only guy out their dying .....on the stump, ....in the debate .......in international relations,...etc., etc., etc,... is Obozo the clown.

Looks like he's......


33 posted on 10/10/2012 6:18:23 PM PDT by thingumbob (I'm a bitter clinger...I dare you to take my gun)
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To: Oldeconomybuyer

“For the first week of this election season, Mitt Romney is outspending President Barack Obama on television ads, with the Republican challenger dipping into a war chest amassed from an aggressive fundraising schedule.”

ROTFLMAO! The only reason Romney is now outspending Obama is because the Romney campaign was too stupid to purchase air time months ago. Thus they’re paying hand over fist for the same spots the Obama campaign ordered at a cut rate awhile ago. And this guy was the most “electable?” Fail.


34 posted on 10/10/2012 6:23:16 PM PDT by KantianBurke (Where was the Tea Party when Dubya was spending like a drunken sailor?)
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To: bray

Hope they are incendiary bombs. Let er burn!

Pray for America


Quoting Robert Duval with a few liberties.

. “ I love the smell of napalm, in FLa, Va, Ohio. “


35 posted on 10/10/2012 6:30:16 PM PDT by patriotspride
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To: KC_Conspirator

A rash?

Do they itch? :-)

I just hope they are good ones!


36 posted on 10/10/2012 6:39:23 PM PDT by WOSG (REPEAL AND REPLACE OBAMA. He stole America’s promise!)
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Comment #37 Removed by Moderator

To: musicman

“Four More” looks like it could be quite effective. Thanks for posting the link.


38 posted on 10/10/2012 7:05:19 PM PDT by aposiopetic
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To: KantianBurke

That is true in some cases and false in others. First, by paying a premium the Romney ads are guaranteed the specific slot, such as Wheel of Fortune. Second, Romney, unlike Obama, is using in-house staff rather than an external consulting firm with overhead fees. Third, on the broadcast networks Romney’s ad strategy secures a rebate, which can be invested in the following week or pocketed. By contrast, to obtain the cheaper rates, Obama has to air ads in states they’ve now given up on, such as NC.


39 posted on 10/10/2012 7:16:07 PM PDT by mwl8787
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To: BlueStateRightist

“I feel like I am voting in North Korea.”

Don’t bad mouth North Korea. California is much more bankrupt than that country. In fact, California is the most bankrupt state in the nation. Oops, my home state of Illinois is the most bankrupt per capita. I think they’re both blue states. Surely a coincidence.


40 posted on 10/10/2012 7:21:15 PM PDT by winner3000
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